ABOUT THE BRAND
Abkasa stands for ambition, independence, strength, reliability, determination and professionalism. These are the attributes that create a man as a whole. Abkasa has been a destination platform for those who want to look their best when it comes to dressing sharp.
What makes us unique is our passion for championing the western menswear category and nurturing extensive craftsmanship. From giving a modern twist to shirts, to provide every solution to our customers in size and service; Abkasa is committed to eliminate the lack of options in the market for men and offer freshness.
Since the launch of Abkasa Designer Apparels Pvt. Ltd. in December 2018, it has been regarded as a pioneer. It became the first luxury designer brand for men providing a basket full of options in western segment.
The brand supports strongly that a garment should be sold solely on three parameters i.e. design, quality, and affordability.
We feel pride in not only designing garments but providing styling tips to our customers by offering handcrafted accessories such as scarves, pocket squares, and neckties.
ABOUT THE DESIGNER
The Director-Designer, Abhishek Tibrewal has a graduation degree in Mechanical Engineering from Amity University, Noida; a post graduation degree in Fashion Design from Pearl Academy, New Delhi and a certification course from Domus Academy, Milan. He is the winner of prestigious Liva Protege 2017, a nationwide fashion design competition by Aditya Birla Group that saw a participation of more than 6000 designers.
He always had the passion to start something that would provide a solution. After working for many designer labels and garment export houses, he found a need gap in the market.
The products offered by the mass consuming brands were expensive considering to what was offered and other than the fabric and small details, every shirt looked just the same. In a research, it was found that 80% of the consumers were brand's loyal customers as they liked the fit that was offered by the brand, followed by design and quality. The customers were then limited to the designs available at their preferred brand.
Abkasa was launched where emphasis is laid on design and quality primarily. To cater to a wide audience, 8 sizes are offered under Slim and Regular fits in every design and also custom size orders are accepted. The challenge was to win over the trust of online customers which was managed by providing prompt response, customer chat button on the website. The customers could call or text for any query or problem and would get a fast solution.
Fashion is a language that should not be restricted by anything but cherished and expressed.